Finished

at last the Highland Wildlife Park brochure is finished and can be viewed here, I have made it into an interactive brochure so it can be shown online and the viewer can turn the pages with their mouse, just hover over the corners and they will start to curl. As I had tried to embed it here without success it is now on my website and can be found here.

Hopefully I will find a way of embeding it here on my blog soon.

As I was sending another file to a printing company to be printed I also sent this file to get a few brochures printed. I didn’t have to do this for this project but I wanted to try this pinters services to see how quick they are and the quality of their work. It will be handy for my presentation to have a few brochures to hand around and once I find a good reliable printing company that are happy to do small runs I will stick with them to print anything that I require in the future for college, my online shop or future clients.

just in case you missed the link CLICK HERE TO SEE BROCHURE

Amost finished

Almost finished now

Brochure Cover Development

The brochure is coming together nicely.

I had a wee problem when I was trying to add copyright text to some of the images, but discovered this was because I had text wrap on them so this stopped me from adding text onto them. I knew there was a way to do this so thank goodness for tutorials on Youtube I got a round this by not using text wrap on the images and drawing my own text boxes using the pen tool. This way the main text can wrap around the image and then allow me to add text on top of images.

Started to develop the front cover and soon found out that my initial idea of a wolfs face within a claw print was not a strong enough idea and just didn’t work well. So tried a few othe thing and one thing led to another and I have a cover which I feel works. I will however step back from this for a while and look at it again with fresh eyes to see if there is anything that could be added or changed.

Brochure Development

I have been working on putting my brochure for the Highland Wildlife Park together. Some pages are pretty much near completed while some I’ve hardly touched. The cover is in the early stages of development but the whole brochure is starting to come together. I am using Adobe Illustrator, Photoshop and InDesign to create the brochure. Even though George Cox and Trevor Russell have supplied me with photographs that I could use for this project there were still some animals, birds and fish I needed to find. I had some photographs of my own that I have used and the few that were still needed which I aquired from Flickr and found photographs under the Creative Commons license.

I also created a muddy boot print to walk across the bottom of the pages

Progress so far

This slideshow requires JavaScript.

Logo… even further development!

I have been thinking about the colours that I had tried for my logo, I like it in black and white (as all logos should work in black and white) but I need to incorporate the colour theme in it. Some of the colourways that I tried yesterday defintley do not work, so I have been thinking about where this logo will be used. It will be on all litrature for the Highland Wildflife Park and in a lot of these the logo will be fine being black and white, but will sometimes be used in colour. The logo will also be on all the staff uniforms, so with this being a Highland Wildlife Park, my thinking is that most of the employees will be wearing t-shirts, sweatshirts, fleeces and baseball caps and these will most probably be a dark green in colour. So the logo will need to be able to be seen on a dark green background, this led me to trying it out in a couple of colours to see what it could look like.

This slideshow requires JavaScript.

T-shirts, caps, fleeces might also be for sale within the Park Gift Shop along with other Highland Wildlife Park merchandise.

I found the PSD files of clothing on Deviant Art and they were created by The Apparel  Guy, I’m getting quite a collection now  of PSD templates.

***After thought*** I MUST REMEMBER TO ADD THE TAGLINE ….. “A bit on the wild side!”

Photographs

Thanks to George Cox of Derbyshire Wildlife and Landscape Photography who has given me permission to use some of his photographs, my list of photographs still to source is becoming smaller.

I still need to source

• ptarmigan
• grouse
• salmon
• trout
• pine martin

and the deadline for having all my images is getting far too near. I might be able to score the trout off the list as I have a photograph of a trout I caught and released, but unfortunately I have never managed to catch a salmon on the evenings I was lucky enough to fish the River Dee.

Brochure Layouts

Rough sketches of the brochure layout……

Concept 1 I was wanting to make this bright and fun, at first I thought about primary colours but think this would make it to cheap and brash looking, so the colours would be toned down slightly. There would be a colour coded bar along the top of the pages and a cartoon style illustration of grass along the bottom of the pages, which would change to blue waves for the fish and sea/waterlife.  In this concept I would be using the copy that I have been supplied from the client and adding further info about all the animal, birds and fish. The inside back cover would be used for advertising as this space could be sold to local business’s and would help with the cost of printing the brochure.

This slideshow requires JavaScript.

Concept 2 is a Highland Safari so the colour palette that I’m thinking about reflects the colours of the highlands, greens in the trees and foliage, purple heather, blues in the loch and river etc. I’m also thinking of keeping the printing cost down for the client by having as few pages as possible in the brochure. So I have laid this out as if I’m walking around park following the clients copy. I will only be using the copy supplied by the client in this brochure, unless after further development there is space for a few interesting facts about the animals, birds and fish. I will put a small white circle in each image so if the visitors see that animal, bird or fish they can tick it off. The images will all be in circles, these could have a colour coded border around them or if this looks too messy I will just colour code the corners of the page. The inside cover again will be sold as advertising space to local business’s to help cover the cost of printing. The sketches look a little messy with lots of circles but I have made a quick draft in InDesign and it looks a lot tidier, still need work though, so this is the concept I will continue to develop.

This slideshow requires JavaScript.

Logo Development

To begin with I made some very quick rough sketches of ideas for my logo design. This gives me something to start developing and the final logo might  end up not looking like any of these initial ideas.

Developed these ideas further and I’ve come up with 3 logos. The first logo is my favourite which uses a contemporary font and I feel that the flying eagle symbolizes how free and wild many of the animals and birds are within this Wildlife Park.  As the main attraction in the Park are the wolves I wanted to try and incorporate them into a logo, I feel this logo works but it doesn’t have the same feeling of freedom as logo 1. I also feel that this style of logo has been done before, I must of seen it somewhere!  Logo 3 incorporates a stags head and a more fun playful font, but I don’t feel that this works as well as the other 2 logos. I couldn’t imagine this being embroidered or printed onto the staff’s t-shirts.

So at the moment it looks like I will be going with logo 1 as it’s simple, uncluttered and has a sense of freedom. I will develop more as I would like to see what this looks like in different colours.

Logo Research

As I’ve to design a logo for the Highland Wildlife Park, which will be on the brochure, I’ve started to do some research.

I’ve started with another mind map focusing on creating a logo, I also looked at some existing logos for wildlife parks and zoos.  There are some quite amazing uses of white space in some of the logos I found, I found two logos which I thought were overly cluttered and not as memorable as the more simpler looking logos.

To get some inspiration I have researched some images of Wolves, Red Deer and Golden Eagles as I feel I would like to incorporate at least one of these creatures within the parks logo.

This slideshow requires JavaScript.

I need to source…..

… copyright free images of all the animals, birds and fish for this project. Unless I can find a photographer who is willing to share their images, of course credit would be given to the photographer on each of his/her images that I include in the brochure for this project.

Below is a list of all the creatures that are going to be in this fictisous Highland Wildlife Park.

Animals	Birds	Fish
European grey wolves — a major attraction! Red deer Rabbits Badgers Polecats Pine martens Wild cats Squirrels (red and grey) Otters Seals	Golden eagles Owls Hawks Ducks Geese Ptarmigan Grouse Pheasants Capercaillie	Salmon Trout